Nouvelle Turns One
By Michele Silver
Upper Montclair women’s clothing boutique Nouvelle https://www.nouvelleboutiques.com/ celebrated its one-year anniversary last night with special discounts, an eff.y.bee https://www.effybee.com/ trunk show, treats from Sweet Home Montclair https://sweethomemontclair.com/ and Dolci D’Italia and DJ Prince Hakim http://www.djprincehakim.com/.
Owner Arlene Carrini, looked fabulous in a black ruffled long-sleeve top and pants from Dance and Marvel, one of the vendors she carries. Nouvelle was a concept that happened organically from her Montclair consignment shop One Savvy Design https://www.onesavvydesign.com/, she explained. As Carrini noticed customers’ needs for items like cardigans or bralettes, for example, she would start buying them and stocking them in her store to sell along with the consigned merchandise. Then something unexpected happened: the new items sold exceedingly well. Opening a boutique to carry new apparel and accessories made perfect sense.
“We looked for a location in other towns, but I knew I wanted to develop my business in Upper Montclair,” Carrini said. “I knew I wanted to stay in the town where people knew me and knew my reputation for being on top of trends and having a great attention to detail. A lot of people said I was going to cannibalize my consignment business, but I didn’t think so.” She was completely right.
Nouvelle carries stylish, unique yet very wearable dresses and separates that are perfect for work, nights out or just running errands. The merchandise changes often, giving customers ongoing choices throughout the season. Carrini has discovered a great formula for sharing the old with new is that items sold on consignment at One Savvy Design can be used as credit at Nouvelle. Now that’s smart business.
629 Valley Road
Upper Montclair, NJ 07043
Michele Silver is a freelancer who has been living in Montclair for more than nine years.
Mark Slade Keller Williams 917.797.5059 Good Homes
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